marketing

Selling Fashion & Music

Music and fashion have always been connected. The charismatic style of musicians, as bohemian and creative individuals, has influenced fashion designers and the industry. Nowadays, the fashion and music businesses are intertwining more and more.  Music labels and artists have begun to view fashion brands as a lucrative and logical business partner because of the common fan base, while brands’ ability to work with musicians has allowed them new means

Social Media Marketing for Bands (and Brands)

These days, to increase your band (and brand) acknowledgement, you need to be active on all Social Media platforms. While that may be true, unless your band or your company has a dedicated person, finding the time to maintain every platform you are using can be extremely time consuming. If your company or band has just set up, and you don’t have a lot of money to devote to a

Why your Brand should adopt a Band

In 2014, adding value to your brand is key. Building strong market positions is about building companies with a strong personality and corporate soul, a strong story to tell and defend. Music can help you to tell that story. Music is a very interesting marketing tool because it doesn’t need to manifest any special affinity with a particular product or service in order to play an effective and useful function.

Business Lessons from the Oscars music performances

Last Sunday, (2th March) the 86th Academy Awards took place in Los Angeles, California. I love the music live performances in these awards, this year some of them were fantastic. The element of surprise arose when “20 feet from stardom” won the best documentary award, and the awesome Darlene Love sang a capella “His Eye is on the Sparrow”.   After watching it, I got some business lessons and conclusions from the