Selling Fashion & Music

Music and fashion have always been connected. The charismatic style of musicians, as bohemian and creative individuals, has influenced fashion designers and the industry. Nowadays, the fashion and music businesses are intertwining more and more.  Music labels and artists have begun to view fashion brands as a lucrative and logical business partner because of the common fan base, while brands’ ability to work with musicians has allowed them new means

Why your Brand should adopt a Band

In 2014, adding value to your brand is key. Building strong market positions is about building companies with a strong personality and corporate soul, a strong story to tell and defend. Music can help you to tell that story. Music is a very interesting marketing tool because it doesn’t need to manifest any special affinity with a particular product or service in order to play an effective and useful function.

10 Songs for International Women's Day

10 Songs to celebrate International Women’s Day 2014: “Equality for women is progress for all” THE BEST – Tina Turner     RUN THE WORLD (Girls) -Beyoncé     JUST A GIRL – No Doubt     A QUIEN LE IMPORTA – Fangoria     RESPECT – Aretha Franklin     I WILL SURVIVE – Gloria Gaynor     GIRLS JUST WANT TO HAVE FUN – Cyndi Lauper    

Build your Business Team as a Band

Your business needs great workers, as a music band needs great musicians. Great bands are formed of great musicians with a common purpose (making good music and, if possible, a living from that). A business team is also a group of different individuals who share a commitment to working together to achieve common goals. All teams are group of individuals, but all groups of individuals not necessarily demonstrate the cohesiveness

Starting This (Manic) Monday

Monday and a challenging task: my first post here at “The Festivaleros”. Starting a new project is always such a difficult moment. And for me this is “THE PROJECT”. This is me. This is all I know. This is what I am passionate about: Music, Fashion, Business, Strategy, Marketing, Social Media, International markets… I studied International Relations and Politics, a Masters in Internationalization and now a university course in Marketing