Latest posts

Customer Experience In Music Festivals

What is a customer experience? I would define as customer experiences all the involvements that a person has with a brand. It can entail direct experiences brand-customer, such as directly consuming its products or watching a branded tv commercial, or indirect experiences, such as a comment about a product by a consumer on social media. […]

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MENTORING: How To Be a Great Mentor

This week has been Father’s Day. Since my father passed away two years ago, I have realized the importance of having him as a mentor and how important he has been in defining how I am (even physically) and some of the things I like: music, books, history, art, economy and so. My music tastes […]

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Selling Fashion & Music

Music and fashion have always been connected. The charismatic style of musicians, as bohemian and creative individuals, has influenced fashion designers and the industry. Nowadays, the fashion and music businesses are intertwining more and more.  Music labels and artists have begun to view fashion brands as a lucrative and logical business partner because of the […]

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Why your Brand should adopt a Band

In 2014, adding value to your brand is key. Building strong market positions is about building companies with a strong personality and corporate soul, a strong story to tell and defend. Music can help you to tell that story. Music is a very interesting marketing tool because it doesn’t need to manifest any special affinity […]

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Build your Business Team as a Band

Your business needs great workers, as a music band needs great musicians. Great bands are formed of great musicians with a common purpose (making good music and, if possible, a living from that). A business team is also a group of different individuals who share a commitment to working together to achieve common goals. All […]

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Starting This (Manic) Monday

Monday and a challenging task: my first post here at “The Festivaleros”. Starting a new project is always such a difficult moment. And for me this is “THE PROJECT”. This is me. This is all I know. This is what I am passionate about: Music, Fashion, Business, Strategy, Marketing, Social Media, International markets… I studied […]

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