Customer Experience In Music Festivals

What is a customer experience? I would define as customer experiences all the involvements that a person has with a brand. It can entail direct experiences brand-customer, such as directly consuming its products or watching a branded tv commercial, or indirect experiences, such as a comment about a product by a consumer on social media. Why to talk about festivals and customer experience? Calling “customers” to festival goers does not

MENTORING: How To Be a Great Mentor

This week has been Father’s Day. Since my father passed away two years ago, I have realized the importance of having him as a mentor and how important he has been in defining how I am (even physically) and some of the things I like: music, books, history, art, economy and so. My music tastes became eclectic thanks to my dad, who used to listen from classic American rock to

Selling Fashion & Music

Music and fashion have always been connected. The charismatic style of musicians, as bohemian and creative individuals, has influenced fashion designers and the industry. Nowadays, the fashion and music businesses are intertwining more and more.  Music labels and artists have begun to view fashion brands as a lucrative and logical business partner because of the common fan base, while brands’ ability to work with musicians has allowed them new means

Social Media Marketing for Bands (and Brands)

These days, to increase your band (and brand) acknowledgement, you need to be active on all Social Media platforms. While that may be true, unless your band or your company has a dedicated person, finding the time to maintain every platform you are using can be extremely time consuming. If your company or band has just set up, and you don’t have a lot of money to devote to a

Why your Brand should adopt a Band

In 2014, adding value to your brand is key. Building strong market positions is about building companies with a strong personality and corporate soul, a strong story to tell and defend. Music can help you to tell that story. Music is a very interesting marketing tool because it doesn’t need to manifest any special affinity with a particular product or service in order to play an effective and useful function.

10 Songs for International Women's Day

10 Songs to celebrate International Women’s Day 2014: “Equality for women is progress for all” THE BEST – Tina Turner     RUN THE WORLD (Girls) -Beyoncé     JUST A GIRL – No Doubt     A QUIEN LE IMPORTA – Fangoria     RESPECT – Aretha Franklin     I WILL SURVIVE – Gloria Gaynor     GIRLS JUST WANT TO HAVE FUN – Cyndi Lauper    

Build your Business Team as a Band

Your business needs great workers, as a music band needs great musicians. Great bands are formed of great musicians with a common purpose (making good music and, if possible, a living from that). A business team is also a group of different individuals who share a commitment to working together to achieve common goals. All teams are group of individuals, but all groups of individuals not necessarily demonstrate the cohesiveness

Business Lessons from the Oscars music performances

Last Sunday, (2th March) the 86th Academy Awards took place in Los Angeles, California. I love the music live performances in these awards, this year some of them were fantastic. The element of surprise arose when “20 feet from stardom” won the best documentary award, and the awesome Darlene Love sang a capella “His Eye is on the Sparrow”.   After watching it, I got some business lessons and conclusions from the

Starting This (Manic) Monday

Monday and a challenging task: my first post here at “The Festivaleros”. Starting a new project is always such a difficult moment. And for me this is “THE PROJECT”. This is me. This is all I know. This is what I am passionate about: Music, Fashion, Business, Strategy, Marketing, Social Media, International markets… I studied International Relations and Politics, a Masters in Internationalization and now a university course in Marketing