T(h)emas Festivaleros - Business, Marketing, Food & Music

Teamwork: Play like a team

July 16, 2020July 17, 2020 Mariola Comment is Closed

Why teamwork matters for companies? Why teamwork is important for rock bands?

Customer Experience In Music Festivals

January 22, 2017July 13, 2020 Mariola Comment is Closed

What is a customer experience? I would define as customer experiences all the involvements that a person has with a brand. It can entail direct experiences brand-customer, such as directly consuming its products or watching a branded tv commercial, or indirect experiences, such as a comment about a product by a consumer on social media. […]

MENTORING: How To Be a Great Mentor

March 22, 2014July 13, 2020 Mariola Comment is Closed

This week has been Father’s Day. Since my father passed away two years ago, I have realized the importance of having him as a mentor and how important he has been in defining how I am (even physically) and some of the things I like: music, books, history, art, economy and so. My music tastes […]

Selling Fashion & Music

March 15, 2014March 16, 2014 Mariola Comment is Closed

Music and fashion have always been connected. The charismatic style of musicians, as bohemian and creative individuals, has influenced fashion designers and the industry. Nowadays, the fashion and music businesses are intertwining more and more. Music labels and artists have begun to view fashion brands as a lucrative and logical business partner because of the […]

Social Media Marketing for Bands (and Brands)

March 12, 2014March 16, 2014 Mariola Comment is Closed

These days, to increase your band (and brand) acknowledgement, you need to be active on all Social Media platforms. While that may be true, unless your band or your company has a dedicated person, finding the time to maintain every platform you are using can be extremely time consuming. If your company or band has […]

Why your Brand should adopt a Band

March 10, 2014July 14, 2020 Mariola Comment is Closed

In 2014, adding value to your brand is key. Building strong market positions is about building companies with a strong personality and corporate soul, a strong story to tell and defend. Music can help you to tell that story. Music is a very interesting marketing tool because it doesn’t need to manifest any special affinity […]

10 Songs for International Women’s Day

March 8, 2014March 8, 2014 Mariola Comment is Closed

10 Songs to celebrate International Women’s Day 2014: “Equality for women is progress for all” THE BEST – Tina Turner RUN THE WORLD (Girls) -Beyoncé JUST A GIRL – No Doubt A QUIEN LE IMPORTA – Fangoria RESPECT – Aretha Franklin I WILL SURVIVE – […]

Build your Business Team as a Band

March 7, 2014July 15, 2020 Mariola Comment is Closed

Your business needs great workers, as a music band needs great musicians. Great bands are formed of great musicians with a common purpose (making good music and, if possible, a living from that). A business team is also a group of different individuals who share a commitment to working together to achieve common goals. All […]

Business Lessons from the Oscars music performances

March 4, 2014July 14, 2020 Mariola Comment is Closed

Last Sunday, (2th March) the 86th Academy Awards took place in Los Angeles, California. I love the music live performances in these awards, this year some of them were fantastic. The element of surprise arose when “20 feet from stardom” won the best documentary award, and the awesome Darlene Love sang a capella “His Eye is […]

Starting This (Manic) Monday

March 3, 2014March 16, 2014 Mariola Comment is Closed

Monday and a challenging task: my first post here at “The Festivaleros”. Starting a new project is always such a difficult moment. And for me this is “THE PROJECT”. This is me. This is all I know. This is what I am passionate about: Music, Fashion, Business, Strategy, Marketing, Social Media, International markets… I studied […]

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